When we shop on Amazon, we need to understand one significant fact: “reviews are manipulated, not always but yes” – as we all know, there are more than millions of third-party sellers on Amazon. Amazon is trying its best to stop sellers from manipulating reviews, but everytime those sellers find new ways to prevent Amazon from hunting manipulated reviews. It’s just a “Cat and Mouse” game between Amazon and those third-party sellers.
Wsj.com has exposed that some Amazon employees are leaking buyer emails to the third party sellers on Oct 2018:
Click to Read: Amazon Investigates Employees Leaking Data for Bribes
Why do the sellers want to get the buyer email? The answer is simple – They want to contact the buyers to change or remove negative reviews by offering some benefits. Another fact is: When a seller starts his business on Amazon, reviews (especially positive reviews) play a crucial role. Positive reviews mean more sales, more benefit, more money, and stellar success of a business. Even, a seller wills to invest hundreds of dollars to make a 1 or 2-star review disappear from their product page.
When a seller promotes his product on Amazon, manipulating reviews are the highest ROI method.
However, in this “Mouse and Cat” game scenario, Amazon’s attitude is ambiguous. They want to control this situation but still, leave some spaces – because, in the end, they also need reviews to make customer trust the products listed on their website.
This is why Fakespot born (www.fakespot.com). They analyze reviews by different points of view and give a score about the review quality. The score stands for the quality of the reviews. Generally, they examine review from the following aspects:
- The percentage of high-quality and reliable reviews.
- Rating trend. If the reviews are increasing too fast, it’s suspicious.
- They detect if Amazon has removed the reviews or not. (Amazon usually removes suspicious reviews if they find they are manipulated).
- They inspect profiles of reviewers and determine whether there is high deception involved or not.
- They check the Phrase Repetition. If some reviews have very similar content, these reviewers are generally not the real one.
If a product is scored as A or B, it means the reviews are trusted; C or D, we need to be very careful when reading the reviews; F, the seller worked very hard to promote their product by manipulating reviews. Also, please note that the score is analyzed by computer, it’s only for the reference.
TheKeenHunter will get the Fakespot score for readers reference. And readers can install a plugin to check the Fakespot score directly.