What Are Facebook Groups and Why Are They Important?
A Facebook group is primarily a place where people who share a specific interest, hobby, problem or concern can gather and exchange information, tips and connect
Facebook groups matter because they tap into the tremendous amount of traffic that Facebook generates on a daily basis
Facebook usage accounts for one in every six minutes spent online
As a Facebook group owner and administrator, your primary responsibility is to identify and understand your audience
Facebook’s traffic reaches broadly across so many demographic boundaries increases the chances that you will be able to meet that responsibility
Starting a Facebook Group
The following are the steps you need to take to start a Facebook group
Deciding on an Audience
Creating the Group
Adding Details and Customizing Your Group
Promoting Your Facebook Group
Some of the ways that you can promote a group once it’s been started are:
Facebook Fan Pages and Facebook Ads
Promotion by Your Members
Get Influencers to Join Your Group
Use Other Social Media Platforms to Promote Your Group
Here are the top ten tips that will help you to optimize your Facebook group
Decide what your group is about and then let other interested people know.
Give examples of the type of content that members can post.
Always give new members a personal welcome.
Encourage members to invite their friends to join.
Personally react to and comment on member’s posts.
Share and promote your own compelling content.
Ask questions and poll your members on a regular basis.
Check in on your group at least once a day.
Have group rules, make sure that the membership knows the rules and enforce them stringently.
Remember, building a group takes time, but it will happen.